Brand strategy

Creating a brand in the stone industry is the core of Hongxing's target strategy. In terms of brand strategy, Hongxing has always adhered to the strategy of high-quality products, taking "processing high-quality stone materials, creating high-quality projects and shaping high-quality brands" as the strategic policy, and has formulated thousands of "high-quality product engineering standards" for the whole process of stone production and sales and engineering, such as ore raw material procurement, large plate production and processing, stone finished product processing, product quality inspection, engineering survey and design, engineering construction, and product after-sales service ", he also participated in the compilation of the 2013 key project of the Beijing Municipal Housing and Construction Commission," Beijing Building Materials Use Guide (First Batch) Stone Part ", realizing the rapid improvement of product and engineering quality. Fine stone and high-quality Ding Cheng have become important signs of Hongxing products, forming a strong market appeal, greatly improving Hongxing's market brand value, and successfully entering the ranks of Chinese stone industry enterprises.

Talent strategy

Creating a high-quality team "is the guarantee of Hongxing's goal strategy and the core competitiveness of Hongxing. In terms of talent strategy, Hongxing has created a large number of professionals in the industry through years of training and precipitation, and has reserved a large number of outstanding talents through a high-standard, moderately advanced talent introduction mechanism and a scientific and complete internal training mechanism. A number of excellent teams. Hongxing gives full play to the dual role of salary guarantee and performance appraisal to realize the optimal allocation of talent structure. An iron army team with high quality and strong execution has become a strong guarantee for the sustained and steady development of Hongxing, and it is also the competitive advantage and strength that Hongxing is proud.

Management Strategy

After nearly two decades of development and innovation, Hongxing Group has abandoned the traditional stone business family, workshop and family-style old management methods and management concepts, a large number of modern high-quality management personnel. In terms of management strategy, Hongxing has formed a group management model that conforms to the current development status of the company as a large-scale enterprise group in China and will become a competitive enterprise development direction in the future. Under this mode, Hongxing has created a seven-fold standardized operation system through standardized operation, including waste material procurement, international trade, large board production, finished product processing, project selection, planning and design, and project management, so that the subordinate companies of the entire group will not take detours, reduce operating costs, and ensure the unswerving implementation of the group's boutique strategy. At the same time, the group has formed a scientific management system such as target plan management and flexible management, as well as a strict, ruthless, detailed and practical management mechanism to jointly build a scientific and complete modern management system.

Cultural strategy

Since the development of Hongxing, with the pioneering spirit and culture as the guide, the development of institutional culture, the optimization of behavior culture, the improvement of material culture, the formation of a unique characteristics of Hongxing corporate culture. At the beginning of the establishment of the enterprise, the company has formed the enterprise spirit of "honesty and efficiency, hard work, pioneering and enterprising, and the pursuit of excellence", the enterprise style of "strict, ruthless, meticulous and practical", the enterprise concept of "doing the same thing, let more people recognize" and the enterprise purpose of "talking about the sense of responsibility. Under the guidance of these advanced corporate culture strategies, Hongxing has formed a good working atmosphere from top to bottom. The group has played a game of chess and twisted into a rope, earnestly carrying forward Hongxing's spirit, style, concept and purpose, overcoming all insurmountable difficulties, overcoming challenges that cannot be overcome, and repeatedly creating miracles of development with super executive power.